Independent Premium Comments can be posted by members of our membership scheme, Independent Premium. The most insightful comments on all subjects will be published daily in dedicated articles. Monty and Sam do everything together and the advert follows them playing happily through the year, from hide and seek to football. Published. Burberry has delivered a pre-emptive strike with its From London with Love campaign, which features a 12 year-old Romeo Beckham, swaddled in a Burberry scarf and trench coat, playing cupid to a young couple. Please be respectful when making a comment and adhere to our Community Guidelines. Our journalists will try to respond by joining the threads when they can to create a true meeting of independent Premium. Featuring the strapline 'Give someone the Christmas they’ve been dreaming of', Monty and Mabel Photograph: John Lewis The campaign will launch on social media on Thursday. John Lewis have released their Christmas advert for 2014 - the tale of Monty The Penguin, with a little help from The Beatles. After a nationwide search, the hand of fate has fallen upon Tom Odell, the Chichester singer-songwriter who can expect a chart-topping boost from his reworking of an overlooked Lennon song, revived by The Beatles for their 1995 Anthology collection. The department store, seen as a barometer of high street fortunes, also revealed that its Monty the penguin Christmas advert, launched last week, has been viewed 16m times on social media, garnering 7m views alone in one 24-hour period. Q&A with Celeste . This year's effort doesn't disappoint! Advertising execs will love it but as John Lewis isn't mentioned until the last ten seconds of a two minute advert it isn't a particularly good advert. John Lewis Christmas ads. They pair are inseparable, playing football and hide and seek together. Firm pals the bear and the hare are … Are you sure you want to delete this comment? It annoys me that they're trying to turn the release of their new advert into an event like they think they're Coca Cola. The John Lewis advert reputedly costs a million pounds to make each year and it shows: 2013’s Bear-and-the-Hare is animated perfectly, and the CGI penguin in 2014’s offering is integrated well with its real-life surroundings. The advert has been viewed 2.3m times online since Monday. Behind the clip’s heartwarming glow and the “Give someone the Christmas they’ve been dreaming of” strapline, the John Lewis advert signals the launch of a retail battle for “eyeballs” over the festive season. The two-minute Monty’s Penguin clip evokes “the magic of make-believe at Christmas through a child’s eyes,” the retailer said. He suggested consumers were delaying purchases of electrical gadgets in anticipation of lower prices on “Black Friday”, a day of heavy discounting in late November aimed at kickstarting Christmas sales. close. Sainsbury’s Christmas advert, 1914. Craig Inglis, Marketing Director at John Lewis, said: “We hope this uplifting tale of Sam’s love for his friend Monty will remind people of the magic of Christmas through a child’s eyes and inspire them to think how they can make the festive season extra special for their friends and loved ones.”, Wiping away a tear, Inglis added: “We hope our customers will have more chances than ever to interact with them through some genuinely exciting technology firsts.”. image copyright John Lewis… Last modified on Sat 2 Dec 2017 13.08 EST. So on Christmas Day Sam gives Monty the gift he has been dreaming of, a new penguin friend called Mabel, as a tremulous rendition of John Lennon’s Real Love swells to an emotional peak – and a viewing nation dissolves in floods, then heads straight off to John Lewis to buy their pre-lit paper birch Christmas tree, available for just £125. If they aren’t reduced to a moist-eyed mess then Christmas is well and truly cancelled. Related Posts: Orange Babies (HIV NGO) Advert: Borrowed Time; Last Week Tonight with John Oliver: Pumpkins Spice… John Wall gets emotional at postgame interview; John Travolta Explains Idina … penguins. HOW YOU CAN GIVE A LITTLE LOVE THIS CHRISTMAS. The film, produced by Sainbury’s ad agency AMV BBDO, follows last week’s premiere of John Lewis’s Christmas advert, ‘Monty’s Christmas’, featuring a penguin and a … The last people to see the television advert, after its merits have been thoroughly debated on Twitter today (#MontyThePenguin) will be actual television viewers. “Given still high debt levels, a number of consumers may be worried by the possibility that interest rates will rise before long – even if the likelihood of the Bank of England acting before mid-2015 has seemingly receded appreciably.”, John Lewis Christmas advert has been viewed 16m times on social media. that Monty is sad and realises that he is longing for a companion, Sam has just the treat in store to help Monty this Christmas, Knowing his friend so well, on Made in partnership with The Royal British Legion. That woodland scene, accompanied by Lily Allen’s “haunting” cover of Keane’s Somewhere Only We Know, is credited with helping boost John Lewis’ sales by 6.9 per cent on the previous year. Online sales jumped by 17%. John Lewis’ 2014 Christmas advert has dropped and, in short, it’s fabulous. John Lewis & Partners launched their first Christmas advert in 2007. John Lewis, which recorded a 44.3% online sales surge after its 2012 tale of a snowman making a perilous journey to buy a hat and gloves for his snowwoman companion aired, has been forced to up its game. Start your Independent Premium subscription today. Furniture was the best performing sector, as consumers prioritised kitting out their homes and delayed buying new clothes. The John Lewis Christmas advert 2014 is here! November 6, 2014 John Lewis today revealed its 2014 Christmas advertising campaign, which evokes the magic of make-believe at Christmas through a … Monty The Penguin. Set to the track 'Real Love', sung by Tom Odell and originally written and recorded by John Lennon, the heartwarming advert tells the tale of an unlikely friendship between a little boy, Sam, and his penguin friend, Monty, Monty is happy playing with other birds, but he soon grows lonely, As the winter months draw in, Sam begins to notice Monty and Mabel have been created using complex CGI technology “to look and behave exactly like real life Adélie penguins.”. It allows our most engaged readers to debate the big issues, share their own experiences, discuss real-world solutions, and more. About sharing. However, he added that many consumers’ purchasing power remained constrained by low earnings growth. Retail analyst Nick Bubb said John Lewis’s sales were “slightly sluggish” despite the success of the penguin advert. The insurgent Lidl is targeting M&S and Waitrose customers with an “I can’t believe its Lidl” Christmas campaign. The advert will be supported in stores by “Monty’s Goggles”, which use Google Cardboard to allow children to “enter a 360° virtual world and interact with Sam and Monty.”. Pick up a penguin: John Lewis’s emotional ‘story’ is part of a £7m festive store campaign, {{#verifyErrors}} {{message}} {{/verifyErrors}} {{^verifyErrors}} {{message}} {{/verifyErrors}}, John Lewis unveils Christmas ad: Tom Odell sings Lennon, You may not agree with our views, or other users’, but please respond to them respectfully, Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable, Do not impersonate other users or reveal private information about third parties, We reserve the right to delete inappropriate posts and ban offending users without notification. John Lewis’s 2014 Christmas advert Monty the Penguin beats Bear and the Hare Daniella Graham Thursday 6 Nov 2014 2:04 pm Share this article via … Fame beckons for Rhys from Hertfordshire, the 7 year-old boy chosen to play Sam. Copy link. It featured the tagline "give someone the Christmas they've been wishing for". Overall, UK retail sales were flat in October, recovering after a 2.1% fall in September, according to figures from the British Retail Consortium published on Tuesday. Are you sure you want to mark this comment as inappropriate? No John Lewis festive film would be complete without a hushed, melancholic trudge through a popular song. The 2014 offering, created by advertising agency Adam&Eve/DDB, does not stray far from a shamelessly sentimental formula. Share. John Lewis Christmas advert 2014: Facts about Monty. A scene from the 2014 John Lewis Christmas advert. The existing Open Comments threads will continue to exist for those who do not subscribe to Independent Premium. A scene from the 2014 John Lewis Christmas advert Sam is a cute little boy who has an even more adorable penguin friend, Monty. John Lewis has been accused of "ripping off" a best-selling children's book for its 2014 Christmas advert. It is all about Monty the Penguin! Christmas Day Sam gives Monty the gift he has been dreaming of – a new penguin friend called Sales of electrical goods rose by 1%, reflecting the absence of a new hit product, such as last year’s iPad to drive sales. Lily Allen was the voice behind the John Lewis advert six years ago, performing Keane's Somewhere Only We Know. Photograph: John Lewis/PA. Inspired by real events from 100 years ago. John Lewis Christmas Advert 2014: Meet Sam and His Best Friend Monty the Penguin. November 7, 2014 November 7, 2014 Entertainment / Videos & Pictures. The two minute advert Monty's Christmas shows a … Get ready to fall in love with Monty the penguin… Get ready to fall in love with Monty the penguin… Charlotte Gunnell Thursday 6 Nov 2014 … Thursday 6 November 2014 9:40 am John Lewis Christmas advert 2014: Why are John Lewis festive ads such a big thing? The full 120-second version will air on Friday during the first advert break in Channel 4’s Gogglebox and will no doubt be chewed over by the series’ couch potatoes the following week. Home sales were up 9% on last year, with bedroom furniture, bedding and electric blankets the biggest sellers. John Lewis Christmas advert has been viewed 16m times on social media. John Lewis’s Christmas ad. Want an ad-free experience?Subscribe to Independent Premium. Howard Archer, chief UK and European economist at IHS Global Insight, said the fundamentals for consumer spending over Christmas looked strong, with high consumer confidence and employment and inflation at a five-year low. There will be Monty and Mabel merchandise, including a “cute as cute can be” £21 penguin-covered onesie. Due to the sheer scale of this comment community, we are not able to give each post the same level of attention, but we have preserved this area in the interests of open debate. Sam is a cute little boy who has an even more adorable penguin friend, Monty. The slick advert, featuring a boy playing with what appears to be a real penguin, is part of £7m marketing blitz that includes soft toys, a smartphone app and instore penguin dens. John Lewis reported a solid start to Christmas trading, with sales in the week ending Saturday 8 November rising to £96m, a 5% increase on last year. Monty’s Penguin, part of a £7m festive store campaign, has Hollywood pretensions. But Monty is sad because he wants a “special friend”. In line with general high street trends, homeware was the store group’s best-performing sector. have been created using complex CGI technology to look and behave exactly like real life Adélie Every November, John Lewis unveils its advert for us to behold with a flourish of fanfare, as if it were baby Jesus himself. After weeks of balmy weather that have left clothes retailers with huge stocks of unsold coats, boots and jumpers, John Lewis said shoppers were finally buying winter clothes. Food sales fell by 0.4% in October, reflecting the widening spread of discounting, as established supermarkets seek to compete with cheaper rivals, Aldi and Lidl. A screen veteran, who won his first TV role aged 5, Rhys was praised by director Dougal Wilson for his “extremely expressive and very endearing” performance. John Lewis Christmas Advert 2014 – #MontyThePenguin. You can also choose to be emailed when someone replies to your comment. John Lewis advert 2014: Tom Odell - From a one star NME review to scoring the biggest Christmas gig on TV The musician has been asked to score the new ad following Lily Allen last year You can find our Community Guidelines in full here. There’s always an expensive pop star covering a well-known hit. Please continue to respect all commenters and create constructive debates. Monty the Penguin is the star of the 2014 John Lewis Christmas advert This was the heartwrenching advert about a little boy and his friend Monty … The heartwarming advert tells the tale of an unlikely friendship between a little boy Sam and his penguin friend Monty. Share page. And the nation loves it. These fantastic short videos are usually accompanied with a great soundtrack and lovely story. John Lewis Christmas advert 2014 Get link; Facebook; Twitter; Pinterest; Email; Other Apps; November 06, 2014 The John Lewis Christmas advert is becoming as much as a Christmas tradition as mince pies and mistletoe! 'Monty The Penguin' - John Lewis Christmas Ad 2014 'Monty The Penguin' was the 2014 John Lewis Christmas ad which followed the a lonely penguin at Christmas. All profits will be used to help families in need. The John Lewis & Partners Christmas advert is a television advertising campaign released by British department store chain John Lewis & Partners and since 2019, also Waitrose & Partners in the build-up to Christmas. Now an annual event akin to Glastonbury and Wimbledon, the new John Lewis Christmas advert “breaks” today with the social media premiere of Monty’s Christmas, the £1m sequel to last year’s equally heart-rending epic, The Bear and The Hare. John Lewis' Christmas Advert for 2013Disclaimer- I do not own this musicNo copyright infringement intended Want to bookmark your favourite articles and stories to read or reference later? Mabel. Meet Celeste and the team who brought our advert's characters to life. By Ewan Palmer. Tue 11 Nov 2014 07.23 EST. Create a commenting name to join the debate, There are no Independent Premium comments yet - be the first to add your thoughts, There are no comments yet - be the first to add your thoughts. 2014's Christmas advert Credit: YouTube/John Lewis John Lewis will be hoping for a repeat of the successes of previous years as it releases its Christmas advertisement online today. Waitrose, despite being part of the John Lewis group, is hoping to steal the “most talked-about Christmas advert” crown, with an emotive charity single, featuring community choirs and singers performing a version of Dolly Parton’s Try. And can Monty the Penguin live up to expectations? Jennifer Rankin. The advert is part of a £7m festive store campaign, Find your bookmarks in your Independent Premium section, under my profile. Photograph: John Lewis/PA, online success of the Monty the penguin Christmas advert, Monty the penguin: John Lewis launches its 2014 Christmas advert, left clothes retailers with huge stocks of unsold coats, boots and jumpers, a day of heavy discounting in late November, according to figures from the British Retail Consortium published on Tuesday. This was John Lewis's first big Christmas advert (Image: TV Grab) Read More Related Articles. Sainsbury’s is expected to reveal an advert which focuses on the famous football match that took place between British and German forces during Christmas 1914, to mark the First World War centenary. John Lewis Christmas Advert 2014 – #MontyThePenguin. Read our full mailing list consent terms here. Read our behind the scenes article. 6 November 2014. And so John Lewis, which recorded a 44.3 per cent online sales surge after its 2012 tale of a snowman making a perilous journey to buy a hat and gloves for his snow-woman companion aired, has been forced to up its game. The penguins’ back-story will be told in a children’s book, which is also available on iTunes as an audio app, narrated by Dermot O’Leary. Last modified on Sat 2 Dec 2017 13.08 EST. Clothing sales were up 6% year on year, with girls onesies and cashmere roll neck jumpers among the most popular items. SHOP OUR GIVE A LITTLE LOVE GIFTS Show them you care and give a little back with our selection of exclusive and limited edition gifts.